How can you get an online community to like your brand? How can you promote your great ideas and useful messages to a wide and varied audience? How can you ensure that your presence on social media is different and has meaning?

In partnership with the Municipality of Carmona, Cavite, Philippines, and our client Unilever Philippines, this presentation aims to equip new social media marketers with six fundamental principles on making the most out of social.

In no particular order, they are:

Speaking with people, rather than at people.
Talk about your consumers’ interests, not mostly yours.
Think before you click.
Planning saves a lot of later pain.
Every single community member deserves your attention.
Pick your moments wisely.
You may download the presentation below. Please note the attribution guideline.