Blogging and social networking sites may not have ‘grown up together’ but we can now be sure that go hand-in-glove with each other. Plenty of bloggers, myself included, use social to share and promote not only my own content but others I find useful and entertaining too. With plenty of social media platforms to choose from, which is the best one for a blogger to use?
The Best Social Media Blog Promotion Option
Social media blog promotion is nothing new. Based on experience, many bloggers think of Facebook out of sheer user-base size (go where the people are) or Google+ (go where it’s most ‘beneficial’). However promoting content, as you may see from the social proof on this very blog, seems to be most successful on none other than Twitter.
Why Twitter Works for Bloggers
Twitter has two main advantages over either Facebook or Google+ in terms of social media blog promotion: its system and its convenience.
Facebook may be a huge platform, boasting over a billion users, but it hasn’t exactly been very friendly in terms of enabling users to promote their content (or others) on its News Feed. This is easy to prove; take a look at your own News Feed. Obviously, not all of your friends’ and pages’ updates show up – what makes yours any more special? Twitter leaves no tweet unseen; the lifespan of a tweet containing your URL may be short but you can be sure it receives its due time ‘on air’.
Google+ is a favorite of many bloggers for social sharing but it’s easy to see that not many truly appreciate the promise and potential of G+. The logic goes that “if you want to rank high on Google, it must pay to be prominent on G+”. Like many other things in life though, it’s better to plow fields you know. Chances are that the average blogger is highly familiar with Twitter already and know the basic ways of promoting via this channel.
Takeaways:
- Use an auto-scheduler like Hootsuite to schedule 3-4 tweets throughout the day promoting your content. It has a built-in URL shortener, and coupled with the right hashtags, can see your content travel far and wide. Tweets spaced 3-5 hours apart, is best in order to maximize exposure, I have learned.
- Sign up at websites like Triberr, which promote true social engagement and connection. Friends made here are usually more than happy to help promote your awesome content.
- Grow your Twitter following by focusing on like-minded individuals/influencers. These people are easy to find via hashtags; retweet relevant tweets as well and grow relationships. Twitter has a significantly large community and many of these people love to find new and awesome content to read. Let them find yours!
Let me know what you think of my social media blog promotion technique in the comments! Please Like and Share – and Tweet! – this article as well if you found it helpful.
Featured image from Mashable, retrieved on January 3, 2012.
This article was requested by blogger Isa Rodriguez. Connect with her on Twitter: @sisasaid
About Jason Cruz
