Are You Ready to Go Digital? A Small Business Checklist

The Philippines is fertile ground for businesses, especially small, privately-owned, and nimble ones. While the traditional way of marketing has its strengths in our country, there really is one way to go, the way technology is progressing: digital. Here is a quick, small business checklist to see if you’re ready to go digital.

A Small Business Checklist before Going Digital

Before embarking on digitizing your business, consider the two following points:

  1. Pocket Depth. The biggest challenge I have noticed for small businesses (and even with medium-to-large ones) is the cost of “digitizing”. For a business to transition to digital can be expensive; we’re talking about office machines here (computers, peripherals, gadgets), software (anything from licenses to tools), and of course, manpower training (classes and workshops). A business needs to have some finances set aside for all of these before making the commitment to go digital.
  2. People. Training is one thing, but having the right employees and staff with the right mindset is key as well. The transition of human beings from one mindset to another (i.e. traditional to digital) may prove to be a difficult bridge for some to cross. Transition is a little Darwinian; the slow-to-adapt staff will find it hard to absorb training and fit into today’s increasingly digital world, while more and more savvy (and younger) talents are cropping up. It’s up to you to decide whether or not you have the right people in the right places.

From the web: What is “a small business”?

If you are indeed ready, the benefits are quite substantial:

  1. Process. Streamlining processes is one of the true advantages of going digital. This is a concept behind ‘the paperless office’. A digitized business reduces printed paper files and documents, or converts these into cloud-based records – saving plenty of storage, and thus the time spent digging up for these long-ago kept paperwork. Computer- and cloud-based systems significantly cut down on menial and tedious work.
  2. Profit. In the long haul, a digitally-based business saves money, brains, and time. There is decreased wastage from paperwork (see previous point) while increasing productive space. Employees and staff become more efficient as they maximize the advantages of technology and social media to get more actual work done (i.e. file sharing and data being available on virtually every device an employee has) . Finally, powerful software enable time- and effort-saving – resulting, again, in more work being done.

Learn more: Online Work Space through 8Force.

This small business checklist should be sufficient for an initial overview of whether or not you and your business are ready to go digital. Eventually, you will need to, so start now!

Are you ready?

Statistics and information courtesy of Gerald Corteza, Sales and Marketing Director of 8Force.

Featured image from Meriden Chamber, retrieved on June 25, 2013.

small business checklist 8force

This is a sponsored post.

A Small Business Checklist before Going Digital

20 comments
iamkimnieves
iamkimnieves

Going digital is probably one of the best things any business owner can do to improve his sales. =)

laigamboa8
laigamboa8

Digitizing is costly but it is sure to give your business a great advantage. Specially now that competition is hotting up.

djx2mom
djx2mom

I believe that in our world today, going digital is becoming a necessity so why not jump aboard and reach more business clients.

CSMiguel8462
CSMiguel8462

I agree to what is everyone is saying. It is proven that digitized businesses are earning more by exerting a much lesser effort. Maybe, a good way to start is to invest on a CRM application that is not just easy to use but affordable as well.

swexie1
swexie1

I've been considering going digital for my business but I fail at the two points mentioned above. I don't have enough resources for going all-out digital and it's very very hard to find the right people who are capable (and affordable!)

rochkirstin santos
rochkirstin santos

The next question to ask here is "if you're not ready then how can you be ready?" In this modern era, it's hard to not ride on the bandwagon to go digital because it's the trend and it's the FUTURE! :D

KrisEdisonM
KrisEdisonM

Some are afraid to go digital for their business. But we can't just sit back because technology goes on as the world goes on.

KarenTuazon
KarenTuazon

I believe small technology investment can help SMEs in many ways. Owners could opt to buy second hand computers or equipment to save finances. In terms of people, yes it's hard to train so small business owners today should find and hire only the right person for the job. - KarenT

franckxethee
franckxethee

Digitized business should be supplemented by improving operational efficiency, faster processing of transactions and better employee morale to generate goodwill and savings to a business.

YamitoUytingcoCalamba
YamitoUytingcoCalamba

I think this checklist has the significant key-points in knowing if a small business is ready to go digital or not. 

jsncruz
jsncruz moderator

@iamkimnieves It will only help if said business owner actually exerts effort to track effects on his/her sales! :)

jsncruz
jsncruz moderator

@laigamboa8 And if one doesn't jump on this train, one's going to be left wondering at the station, I believe :) Thanks for that insight.

jsncruz
jsncruz moderator

@djx2mom Exactly! Thanks for the comment and for dropping by!

jsncruz
jsncruz moderator

@CSMiguel8462 It might be some time before these tools become "affordable" to smaller and/or newer businesses. Still, the way technology is going, everyone should have equal access soon :)

jsncruz
jsncruz moderator

@swexie1 Just keep looking around and never lose hope in this evolution phase of marketing, ma'am :)

jsncruz
jsncruz moderator

@rochkirstin santos It's not just a trend, and you're right: it's the way to go. More and more brands and businesses are digitizing, and we (the forefront of PH digital and social media marketing!) should lead this :) @rochkirstin 

jsncruz
jsncruz moderator

@KrisEdisonM Yes, it's too much of a risk, getting left behind. Thanks for the comment Kris!

jsncruz
jsncruz moderator

@KarenTuazon That's the challenge with evolution, yes? Finding and training the right people for the right position (which must have a future, of course). Thanks for dropping by!

jsncruz
jsncruz moderator

@franckxethee Good of you to mention business savings in the comment, Franc. I really agree with you on that point - digital should be seen as a way to be more efficient and effective.