It’s a fact that for your content to ‘get out there’ on the wide expanses of the Internet, you need to practice some high-quality blogging as well as tried and tested search engine optimization (SEO) methods. Honest link building strategies will help – allow me to share the secret of how I gained 22,000 impressions for October 2012.
Pro Link Building Strategies
Link building is undoubtedly an effective technique for increasing traffic. It’s so effective that ‘bad ways’ of gaining links have become industries upon themselves; link farms, reciprocal link sites, and ‘directories’, to name a few. Here are some link building strategies which I practice with my blog, and hence definitely work.
Guest Posting
I regularly write for five other blogs aside from this, my personal one. Since this is a niche blog, I post my “off-topic” articles on other sites. This accomplishes three things for me: first, I still get to write what I like; second, I build further reputation on other sites; and third, I can leave a ‘breadcrumb’ link on my article there. Of course, consider the website you are guest-posting for. Is it a reliable and reputable one? Will you be proud to be affiliated to it? If your answers are “yes”, then by all means add a little line on the post saying you also blog at [insert your URL here]. If you have know-how on a specific topic, don’t be afraid to approach blogs that accept guest posting – they could extend your influence more than you know!
Build Relationships with Niche Influencers
Here are two interesting facts: most of my Twitter followers are not from my home country (Philippines), and almost all of them are experts, authorities, and/or simply interested in social media and/or running, my two passions. This occurred because I want to learn so much about these topics that I religiously followed like-minded individuals. Now here’s the fun part: when I, in turn, share my insights on social media and/or running, these same people have found them compelling and interesting enough to share them both on their blogs and social networks! Focus on real human relationships and great content and eventually, some will take notice of your (high quality and impressive) work and use these as linked resource.
Be Genuinely Passionate
I can blog all I want about social media but if I don’t live and breathe it, it’s never going to pass any sort of litmus test. This is why I always encourage start-up bloggers to write first about things they can comfortably talk about at any given 2-minute lull. To be passionate at one discipline means you are (or will be) an expert on it. Eventually, you will have opportunities to conduct lectures, seminars, and academic talks – maybe even publish a book on your chosen niche. The point is, when you are an authority, your audience is more likely to link back to your work because they will find them useful, educational, and entertaining. Also, during said speeches, you can even upload transcripts or notes on your blog after, virtually guaranteeing some good link backs sourcing you.
Takeaways:
- Post – on places other than your blog
- Position – yourself among pros
- Passion – is your blog’s foundation
Do you have other link building strategies which work well too? Share them in the comments!
Featured image from Google Keywords, retrieved on November 4, 2012.
About Jason Cruz
