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Slideshow: A Snapshot of Instagram Usage Statistics in the Philippines

January 16, 2013 by 34 Comments

Instagram usage statistics in the Philippines are important not only for big-name brands and organizations, but for the average user as well seeking to explore an image-based social media platform. This independent study, conducted for this website and for the digital agency I work for, aims to take a sneak peek into Instagram usage statistics in one of the most connected societies in the world.

The Philippines’ Instagram Usage Statistics

The main purpose of this study was to find out what Instagram was being used for, by whom, and a general snapshot of the uniqueness of Instagram users in this country.

More articles on the findings of this survey coming soon.

Please Like and Share this article if you found it useful! I’d love to hear what you think about these Instagram usage statistics in the Philippines, so please leave a comment.

Featured image from Peta Pixel, retrieved on January 16, 2012.

Methodology:

  • 100 individuals as sample population, conducted online via Survey Monkey.
  • For more citations, please refer to the last slide. All images from Creative Commons.
  • Survey is property of Jason Cruz.

Instagram Usage Statistics in the Philippines

Instagram Usage Statistics – PH

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About Jason Cruz

Social Media Guy at MRM Worldwide Manila, McCann Worldgroup Philippines' digital arm. I live social media, positive thinking, & running. Marathoner, loves wine & hip hop. Social Media Examiner's Top 24 Social Media Blogs of 2013. Get in touch with me on Twitter, @jsncruz.

34 comments
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mai_eaflores
mai_eaflores like.author.displayName 1 Like

Finally glad to read about the summary of your survey, Jason. I wasn't that surprised with the statistics since I saw myself in most of the categories. And yes, I think I may call myself a not-so light user..hehe!

jsncruz
jsncruz moderator

 @mai_eaflores Hi Mai, given that you're a travel blogger, I'm not surprised at all! :)

Good to hear another testimony of the relative accuracy of this limited survey.

exlink2001
exlink2001 like.author.displayName 1 Like

Glad to read this survey. I am a light instagram user and I think this tool has a great featrure because a picture is more meaningful than words and a picture refined at that because of instagram is boom!

jsncruz
jsncruz moderator

 @exlink2001 Great to know Instagram is something you enjoy using, sir! :) You could capitalize on this as well; sharing photos/images of your events, for instance. 

 

Thanks for dropping by!

gemdenise2002
gemdenise2002 like.author.displayName 1 Like

I just read about installing this program in the PC, I commented, I don't even have one in my Ipad. Now this!!!!, Lol! Time to do time to do!!!

jsncruz
jsncruz moderator

 @gemdenise2002 Hi ma'am, thanks for visiting. Bottom line is, don't feel pressured to join a social networking site if you do not have the time or the use for it :) It is a great tool though for visual bloggers and businesses.

ryanvistalgianan
ryanvistalgianan like.author.displayName 1 Like

Good job! And sa tingin ko magiging way to sa mas in-depth pang pag-aaral, suggest ko lang lakihan pa ang sample to thousands para kita talaga ang variety.

jsncruz
jsncruz moderator like.author.displayName 1 Like

 @ryanvistalgianan Hi Ryan, thanks for the visit and suggestion!

 

I agree with you; the sample size is relatively small BUT having said that, a survey only needs 30 or so participants in order to achieve a reasonable conclusion. Until a more in-depth study for the Philippines is created, this is so far the only resource we have on hard data concerning Instagram usage in the Philippines.

heyjay100
heyjay100 like.author.displayName 1 Like

 @jsncruz  @ryanvistalgianan that is no true. N is determined by a certain percentage of the population. also, you need to show the instagram user penetration vs internet penetration before we can use the statistics you provided above, just my two cents thanks! :)

jsncruz
jsncruz moderator

 @heyjay100  @ryanvistalgianan Feel free to send me an email via my contact form! I do want to provide more in-depth data and any sort of resource assistance would be more than welcome!

jsncruz
jsncruz moderator

 @heyjay100  @ryanvistalgianan Hi there, thanks for dropping by and the insights!

 

I agree with you that the data, depth-wise, isn't the deepest in the world BUT given the research gap on this topic, there is as yet NO study that even gives rudimentary data on Instagram usage in the Philippines until this one. I have to work with what resources I could muster, so I hope I can be forgiven for that.

 

This wasn't a parallel survey on Instagram penetration vs. Internet penetration (though that would have given some awesome data); this survey was merely (quite literally) a brief snapshot of habitual USE of 100 Instagram users. 

 

Again, your thoughts are greatly appreciated!

heyjay100
heyjay100 like.author.displayName 1 Like

 @jsncruz  @ryanvistalgianan sorry, let me correct myself. should be instagram user penetration vs. mobile internet penetration. :) would be more than willing collaborate so we can come up with that information.

ryanvistalgianan
ryanvistalgianan like.author.displayName 1 Like

100 is small compared sa total population na gumagamit ng instagram.

jsncruz
jsncruz moderator

 @ryanvistalgianan That total population would have to be determined against the total population of Filipinos active online - I was using a free survey tool and I'm afraid my resources are still limited when it comes to handling larger sample sizes.

 

For future surveys, I may be able to expand sample sizes. I am hoping for a kind soul to sponsor me a professional survey package! :P

rachelledramos
rachelledramos like.author.displayName 1 Like

Finding out that most photos taken are scenery and food and by ages below 35 do you really think this Instagram will be helpful for the brands and organization? It seems like only limited industries will benefit from it.

jsncruz
jsncruz moderator

 @rachelledramos Hi Rachelle, thanks for the comment.

 

Yes, I do believe it's a powerful tool for the current market. Simply put, if a business is targeting a young, techie, and travel junkie crowd, then Instagram COULD be said business' secret weapon for brand awareness and affinity :)

EarlPablo
EarlPablo like.author.displayName 1 Like

I haven't used or tried Instagram for now. I didn't understand how it works. One of these days I commit to use this great tool.

jsncruz
jsncruz moderator

 @EarlPablo Hi Earl, thanks for dropping by.

 

If you're in the business of travel, tourism, food and drink, etc., this could be a very helpful tool in spreading awareness for your brand/product.

annramirezz
annramirezz like.author.displayName 1 Like

I am one of the people who uses instagram. I like it when my captured photos automatically uploaded in FB. 

jsncruz
jsncruz moderator

 @annramirezz So you're one of the 72% or so who share photos on Instagram in the Philippines then :)

robimrln
robimrln like.author.displayName 1 Like

Great survey and slide you have. I also observe that most women are huge users of Instagram. They use it for self portrait at work, vacation or at home. :)

jsncruz
jsncruz moderator

 @robimrln Hi Robi, yes, as the study shows, women DO seem to be Instagram's biggest user base in the Philippines! :)

KennFrankRave
KennFrankRave like.author.displayName 1 Like

Very informative survey, Instagram is somehow a tool of self propagation of everyday life, much worst than twitter in terms of security, because in twitter it is only words, in Instagram it is the real place where you are up to date, plus you can still add the location, the stalker could follow you well.

jsncruz
jsncruz moderator

 @KennFrankRave Hi Ken, you've got very valid points. 

 

It's always advisable to share only with friends; while this isn't foolproof, it should be good enough for the casual user. When in doubt, don't post locations! 

ronniedare
ronniedare like.author.displayName 1 Like

Nice survey and great slides. A good quick overview of instagram usage in PH. For sure, an infographic is coming up soon.

jsncruz
jsncruz moderator

 @ronniedare Hi Ron! Thanks for dropping by.

 

I've opted to use slides in this study to convey the message - there isn't likely to be an infographic unless I find some time to create one :) Glad you enjoyed the article!

misterbaks
misterbaks like.author.displayName 1 Like

I agree with the results. I do use it 1-4 times a week, although sometimes more than that! What I love about it is that the photos can be shared to your other social networking accounts. I also do share it to Flickr so that I have all of my IG photos stored there.

jsncruz
jsncruz moderator

 @misterbaks Hi there! 

 

It's good to see a real testimonial proving the numbers from the study :) The sharing factor is definitely a big plus point for the app.

iaadamlim
iaadamlim like.author.displayName 1 Like

Nice compilation of stats Jason from 100 users. A decent sample size as well. I have an instagram app on my tablet but I rarely use it. I fit all the descriptions you mentioned in your survey but I guess I do not find it as attractive as other apps I use. 

jsncruz
jsncruz moderator

 @iaadamlim Hi ma'am, thanks for dropping by.

 

Don't worry, as the stats show, Instagram usage is very light in our country for the most part. I do wish I could have had a bigger sample size but I was limited by the tools at my disposal.

RalphMarcussManarang
RalphMarcussManarang

Wala akong naintindihan sa statistics na toh. Kaya lang naman maraming gumagamit ng instagram kasi masrap sa feeling pag maraming nag like and comment. hahaha.

jsncruz
jsncruz moderator

 @RalphMarcussManarang With due respect, perhaps you should have gone through the slides again, sir :) Thanks for dropping by.

rochkirstin santos
rochkirstin santos like.author.displayName 1 Like

The results are interesting. I wonder why people are so much into Instagram nowadays. There are many questions on whether it will help businesses and websites' SEO. I did one paper about that showing both the pros and cons of Instagram for SEO and had the conclusion that while it will help boost social awareness, clickthroughs to websites and sales conversion are not strong. I think Pinterest will go stronger this year as a social marketing tool, as much as Facebook, Google+ and Twitter.

jsncruz
jsncruz moderator

 @rochkirstin santos Hi Rochkristin, thanks for the insight.

 

Will Instagram help businesses' SEO? Perhaps not - then again, in a lot of cases on social, SEO isn't a problem (especially for big brands). The concern is brand awareness; you want the brand to be remembered by as many as possible for as often as possible. 

 

Why do you think Pinterest will be stronger this year? I'd love to hear your thoughts.