Five Brands with Great Facebook Pages

Facebook, as the world’s largest social space with over a billion users, is also the biggest ‘hunting ground’ for brands seeking to share and spread their products and services to as many people as possible. Learn how three brands in the Philippines (Nescafe, Maggi, and Coca-Cola) and two fan pages overseas (Nike and Barack Obama) set high standards and became great Facebook pages.

Five Brands with Great Facebook Pages

1. Nescafe Philippines

  • Fans: 2.2 million
  • Claim to Fame: Biggest Facebook community in the Philippines

great facebook pages jsncruz

The Nescafe Philippines Facebook page grew to over 2 million fans in October/November 2012 from humble beginnings. With a winning combination of excellent community management, real-time relevant content, and likable endorsers, it’s currently the Number 1 fan page in the country in terms of size.

The Formula: By giving back to the fans, Nescafe cemented a genuine relationship with loyal community members and new fans. Rewarding them via the Nescafe Points system ensured repeat visits, consistent interaction, and much-appreciated brand love.

2. Maggi Philippines

  • Fans: 376k
  • Claim to Fame: Social Devotion

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The Maggi Philippines Facebook page racks up over 40,000 “People Talking About This” (PTAT); way beyond regular benchmarks of 2-3% PTAT rate. This has resulted in Maggi being prominently and consistently featured on SocialBakers.com’s list of Socially Devoted brands for the Philippines.

The Formula: Fast turnaround times in responding to comments, questions, and inquiries from the fans (at times within 15 minutes) ensure that community members feel that the brand cares about them and their opinions – resulting in trust and loyalty.

3. President for Happiness (Coca-Cola Philippines)

  • Fans: 567k
  • Claim to Fame: The brand that has become a real human being

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Coca-Cola Philippines introduced Caloy dela Cruz, President for Happiness, as the brand’s ambassador to the people. He quickly became a cult figure; community members have made him both a pop culture idol and a real friend on social media. This has made the brand very approachable, and very easy to converse with on digital media.

The Formula: Appointing a real person as a brand ambassador (instead of merely putting a human face and hoping for the best) was a big step in making Coca-Cola more endearing to its already loyal community members. Caloy not only responds but initiates conversations via his Facebook page and Twitter account too – creating and nurturing real relationships with his community members.

4. Nike

  • Fans: 14 million
  • Claim to Fame: Arguably the most successful sports brand on social media

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Nike’s Facebook content are easy to consume; they barely have anything to read. They are also easy to relate with and banks on the popularity of the respective sports the fan page features (or the endorser they currently have). As a result, the vast majority of the brand’s content posts receive a massive number of Likes, Shares, and Comments.

The Formula: Visual media made a strong impression in 2012, and Nike has milked the popularity and ease-of-consumption of images in full. Featuring mostly images with very little in the way of wordiness, Nike captures – and tells – powerful stories through this medium.

5. Barack Obama

  • Fans: 36 million
  • Claim to Fame: President of the United States!

great facebook pages jsncruz

President Obama is arguably the world leader who capitalized on the power and reach of social media the most. With a team of expert social media managers, his Facebook Page has cultivated an image of a personable world leader which anyone can relate with. At 36 million fans, he’s not doing too bad in terms of reach either.

The Formula: Adding a personal touch to his Facebook fan page certainly did not hurt. His page features his more candid and casual moments, away from the suited-up persona the world usually sees him in. As far as brands go, his personal brand has thus moved from the politician stereotype to a ‘man of the people’ image.

The takeaway from this list is that in the interest of creating a high-interaction and successful branded Facebook Page, it’s very important to add a human element to the brand. Showing that a brand genuinely makes an effort to be in touch with its fans and community members goes a long way to being appreciated and loved.

What are your thoughts on this list of great Facebook Pages? Comments and opinions are most welcome, and please Like/Share/Tweet this article if you found it interesting!

Featured image from ABC News, retrieved on July 4, 2013.

Image Sources:

  • Nescafe Philippines Facebook Page
  • Maggi Philippines Facebook Page
  • Coca-Cola President for Happiness Facebook Page
  • Nike Facebook Page
  • Barack Obama Facebook Page

5 Great Facebook Pages and How They Did It

Social tagging: > > > > > > > >
13 comments
rizaacebuche27
rizaacebuche27

I even love the FB Page of Nescafe Philippines, because I am a coffee lover too. :)

michellebanayo
michellebanayo

I've always thought that Social Media made it easier for brands to reach out to their customers/clients on a personal level.  I thought the best marketing campaign will always be the one that makes your ideal client feel that you are specifically talking to them.  Something that will be difficult to achieve in the traditional media.

iamkimnieves
iamkimnieves

I super love Nike's time, though I find Maggi's to be more helpful! =)

laigamboa8
laigamboa8

I am a fan of the first four from this list but my most favorite is Maggi Philippines page.

rochkirstin santos
rochkirstin santos

It's great for businesses to have Facebook pages but they must be able to manage the page well else their posts might be marked or seen as spam or people might not engage at all because of the lack of updates.

Samuel Pustea
Samuel Pustea

Interesting to see Barack up there!

Very personal of him to add that type of photo to his cover.


As you can see, each image portrays a certain message and that's the reason they are great!



Samuel from Internet Dreams

jsncruz
jsncruz moderator

@rizaacebuche27 Hi Riza, it's good to see you find common ground with a branded page :)

jsncruz
jsncruz moderator

@michellebanayo Hi Michelle, thanks for visiting. I agree with you that achieving a prompt, two-way conversation is challenging via traditional media. That's why social media marketing is fast evolving to a CRM one, I suppose :)

jsncruz
jsncruz moderator

@laigamboa8 I'm sure the Maggi Community Manager would be happy to hear that :) Thanks for the comment!

jsncruz
jsncruz moderator

@rochkirstin santos Correct! It's not enough to "just be there" - rather, brands should really put in the time to BE INTERACTIVE and thus have a two-way conversation happen :) Thanks for this insight, Roch.

jsncruz
jsncruz moderator

@InternetDreamOf Hi buddy, thanks for the visit. Agree with you on the messaging; sharing personal images done right does change the perspective of how we're seen :)

jsncruz
jsncruz moderator

@iamkimnieves Hi Kim, thanks for dropping by. Maybe it has something to do with the published content, as Maggi seems to be catered towards mothers (who MAY need help more often).

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