Learn from the Best – Create a Successful Entertainment Blog

Entertainment blogging is so much more than talking about the latest celebrity news or gossip on television. Effective entertainment blogging is telling a showbiz story from a personal but thoughtful and sensitive point of view; think journalism rather than tabloid. One of my favorite entertainment blogs is ASK, by Flowell “Flow” Galindez. Learn how to create a successful entertainment blog from one of the best.

How to Create a Successful Entertainment Blog

How did Flow create a successful entertainment entertainment blog? Here are his answers to the interview questions.

1. On the Inspiration Behind the Blog

Create a Successful Entertainment Blog Flow GalindezAng Sa Wari Ko or ASK started as my column in a student paper which I talk about everything from gadgets I checked and tried in department stores new in my school before, entertainment topics like movies and TV shows which I grew up with, and of course social issues that I find interesting to discuss. I consider my blog to be personal rather than entertainment even though others see it that way while for others it is a semi-tech consumer blog. The only thing that inspired me to give life to ASK (my blog) is my cravings to air my views, have my own online journal and hope someone might read it. “

2. On Staying Creative

“I have two reasons, first for a personal reason and that is ASK is my outlet of my thoughts, emotions, and views about everything. Madaldal akong tao (I am very talkative) and my blog is my way to express all of it even though sometimes it feels like you are shouting in an empty room because no one is reacting but when you see the retweet or Like it leads to my second reason for my readers. I may not have the full demographics of my blog but every time I see the Like or retweet via my twitter it fuels me to write better content for them. And of course I write topics which I believe in like brands and of course advocacy I support that will surely make your writing easier.”

3. On Engagement

“Give them better content which will capture their interest whether it’s entertainment-related content, gadgets and socio-political concerns. Content will always be the key in getting readers. Of course I have conversation with them with Twitter which I do a lot.”

4. On Growing Traffic

Sharing is the key, share your post in your social networks and of course if you have interesting contents it will drive readers to your blog.”

5. On His Blog’s “Secret Formula”

“Seriously, “secret formula”? There’s no secret formula in having a blog but just keep in mind three things: dedication of what you are doing; treat your blog like your baby which I do. I nurtured it with good contents rather than negative stuff – those things drive readers away and will give impact on the credibility of your site. Second, be open to learning, don’t be afraid to ask because from there you will learn new things and it will help you a lot. And lastly share it to others your content in your social media accounts and learning to others. Be part of the cycle of sharing and learning because you will learn, teach others and gain friends. Don’t see blogging as competition with other fellow bloggers instead look at it as a responsibility to your readers to provide them content that will interest them.”

Create a Successful Entertainment Blog Angsawariko

Flow Galindez blogs at ASK.com. Connect with him via the following channels:

How to Create a Successful Entertainment Blog

About Jason Cruz

Social Media Guy at MRM Worldwide Manila, McCann Worldgroup Philippines' digital arm. I live social media, positive thinking, & running. Marathoner, loves wine & hip hop. Social Media Examiner's Top 24 Social Media Blogs of 2013. Get in touch with me on Twitter, @jsncruz.

14 comments
theKyleNofuente
theKyleNofuente like.author.displayName 1 Like

I agree - content will always be king. But what about content and design? Isn't design important as well? I imagine if you could combine the two, the road to blogging success would be easier. I only ask because I visited his website and I was completely distracted by all the ads. At that point, at least in my case, I'd argue that his content suffered because of all the distracting ads surrounding it.

zioncampo
zioncampo like.author.displayName 1 Like

 @theKyleNofuente Hi Kyle, you are definitely spot on with regards to design. I HATE checking out sites that have full of ads. 2-3 ads is my minimum tolerance level. I like blogs with great meticulous design because it leads me to believe that the owners care for their blogs and for their readers.

jsncruz
jsncruz moderator

 @zioncampo  @theKyleNofuente Spot on indeed :) You might enjoy this article then: http://ht.ly/itWxu 

FlowGalindez
FlowGalindez

@jsncruz @zioncampo @theKyleNofuente thanks for bringing up the concern on the ads that's also my problem aside from the google adsense there are direct advertisers who wanted to buy spaces for my blog which also includes the products I am currently endorsing that is very prominent on my blog. It is hard to let go of them because they're the one who help my blog in terms of hosting and domain also supports my trips in Mindanao and other areas in Visayas and Northern Luzon for my community immersions and activities. Still working on a better layout that will only have a better area for the website. My apologies for the eye sores and will be doing my best to make it better, after all I am still learning to make my site more pleasing to the visitors. :)

jsncruz
jsncruz moderator

 @theKyleNofuente Hi Kyle, valid point.

 

I like blogs which are content-heavy more than media-heavy ones because I'm limited by our current technology (i.e. fast mobile Internet) and I do enjoy reading a lot of text. Ads don't bother me much as long as they don't flash, aren't more than 2/3 of the above the fold of the blog, and have been there for a while (I've gotten used to it, I mean). 

 

The redesign of this blog is actually in the works - I have a lot of good content if I may say so myself and they aren't seeing as much daylight as I would have liked. Exciting months ahead :) Thanks for the comment, I appreciate it!

zioncampo
zioncampo like.author.displayName 1 Like

Content will always be the number one reason why people keep coming back to a blog. There's no secret formula, only hard work, dedication and determination.

jsncruz
jsncruz moderator

 @zioncampo Definitely! The trick is actually putting in the hard work, and practicing dedication and determination :)

 

Thanks for dropping by regularly!

zioncampo
zioncampo like.author.displayName 1 Like

 @jsncruz this is actually said easier than done. A lot of people I've met want a one day love affair with their blogs. They believe that when they create great content, people will come. It's marketing that is very hard. Getting the word out to the masses is one of the most difficult things I could ever imagine. I know because I'm trying to market my start up and it's been HARD WORK but I feel it's all worth it.

FlowGalindez
FlowGalindez like.author.displayName like.author.displayName 2 Like

@zioncampo I am working in a tv station. Coca - Cola and SMART are two of the brands na may partnership ako. UN WFP naman I am their digital connector which is my primary advocacy which is the primary reason I go Mindanao and talks about humanitarian and fund raising on my blog and twitter which you will notice soon on my tweets. It's not about how you juggle things but it is how you manage your time I rather use that word kasi. I see kasi things as relationship with the brands and advocacy to go along with my blog. ASK is already me, my brand as we call it. Relationship because you give attachments on what you do the best word you can use is "love". You should love what you are doing and enjoy it. Kasi if ang tingin mo sa mga bagay ay business or earnings lang ang datinng nafoforce kang gawin ito and kita yun sa mga tweets and blog post mo na pilit at wala yung "ikaw". Second pag nagawa mo yun di ka mabuburn out dahil nga nag eenjoy ka plus di nya kakainin time mo ng sobra para may time ka with friends, family and yourself.

zioncampo
zioncampo like.author.displayName 1 Like

 @FlowGalindez   WOW! WOW! WOW! :D

Salamat talaga sa advice Flow! From this short conversation alone ay marami akong natutunan tungkol sa brand management at pagiging digital influencer! I'll keep those two tips in mind. THANK YOU!

 

btw, you are part of three companies? How do you have time to juggle all that plus your blog? Do you have enough time for your family and yourself?

FlowGalindez
FlowGalindez like.author.displayName 1 Like

@zioncampo followed you back on twitter zion. Never pa ako nag approach ng brand kasi to be honest I have this insecurities na I still know may mga flaws pa rin ako as a blogger kasi di ako ganun ka full time. Brands approach me just like Coca-Cola before @jsncruz became my coordinator with the NapasayaKoToday and Coke100Years campaign, I am part of the Live Positively campaign of Coke ito yung CSR nila the pr agencies invited me to be part of the campaign 3 years ago and from there I stayed with Coca-Cola until now. With SMART naman I was invited to join the circle of selected bloggers to be their brand voice for online. Same with other brands that you will notice soon on my twitter. Aside from the brands organizations invited me to be their digital connectors (advocates/ambassador) like the UN World Food Programme which by June I will be celebrating my 2nd year with them. Here's the tip, before you accept and welcome the brand in your blog you should be aware it doesn't stop there the brand became part of you too through social media and personal life kaya dapat you believe sa product that you are promoting di sya kagaya ng review or promo post lang na ginagawa natin usually on our blogs. If you believe and know the product properly the words will come naturally on your post and tweets minsan pa para ka nang spokesperson or csr ng product when you answer inquiries on twitter or even direct and personal discussions with friends and fellow bloggers. And second tip loyalty will always play a big part of it there will be big offers but before doing that keep in mind is it worth it and if ever you accept have the courtesy to settle things with the former partners. Don't burn the bridge instead keep it because as we always say bilog ang mundo. Sobrang haba na ng explanation ko hehehehe, additional lang partnership sometimes goes with exclusivity clauses we should be aware of that and respect that. And lastly, for others they see it madali lang but the truth is being the voice of the brand online is similar to celebrity endorsers you should be credible and true enough on how you communicate with your product. Sometimes obvious na di natural at pilit ang pagpromote mo. Start with your Google Ads muna explore with the image/text ads and you will see alin ang malakas na ad placement soon yun ang pwede mo iooffer

zioncampo
zioncampo

  @jsncruz  @zioncampo wow di ko nag expect ah na mag reply si @FlowGalindez !!! :D

 

it's great to know some insights from someone who is already in the industry. Hopefully, my social bookmarking site (www.UnsayUso.com) would grow and hopefully get some digital advertisers, and soon become a award giving body, parang Mashable lang, nagbibigay ng awards, yun kasi bottom line ng site ko..hahaha

 

btw, how were you able to get your partners? Did you approach them or did they come to you?

 

ang active mo pala sa twitter! i-fofollow kita.

 

 Sometimes you should go beyond what the partnership requires you --- Wise words from an experienced blogger :)

FlowGalindez
FlowGalindez

@jsncruz @zioncampo I started blogging "seriously" in 2003 but the boom was a year or two because it is hard to maintain your online presence and reputation. Sometimes even you market your blog whole day no one will visit it. Until you know the right content and the proper way to communicate with your readers. In my case my readers are more in the twitter side. After they read my post and liking it they post their comments on twitter and have exchange of ideas there. They're more on the active side they wanted to ensure immediate response because they know I am the twitter addict which I do a lot. In terms of doing digital partnership sometimes it is very challenging because you should be the voice of a certain brand online and you should embrace it. Sometimes you should go beyond what the partnership requires you. And the most important is loyalty and credibility to the brand and the way you became their online ambassador. And I am very thankful for that because of them ASK is alive and it support my advocacy.

jsncruz
jsncruz moderator

 @zioncampo Hi Zion, thanks for this insight.

 

Yes - people WILL come BUT it will take time. You have a point: a great blog with great content will not be seen much if not marketed well. I think this is @flowgalindez strength, as well as his blog. He has marketed himself to be a reliable digital partner to numerous brands and companies, and it has paid off with high traffic and loyal readership, including mine :)