It’s the dream of every marketer, brand champion, and/or social media manager to be able to objectively and accurately (within reason) measure what people feel and think about his/her brand. The best answer to this quest would definitely be user sentiment – specifically the power of social proof. BrandLove App measures this sentiment and more.
BrandLove App – Social Proof 2.0
“Brands never had the chance to be able to compare, for example, if their Facebook fans actually like them more than those who are not fans.”
- Jan Rezab, CEO of SocialBakers
European social media research company SocialBakers.com has long been a practitioner of collecting and measuring actionable social data for brands and companies. Its latest product, the BrandLove app, makes rating for one’s favorite brand on social media as easy as 1 to 10. The system is literally a voting system on a scale of one to ten.
Users vote on any of the 19,000+ brands currently in the SocialBakers ecosystem and subsequently show their ‘brand love’; on a scale of 1 – 10 on how likely they are to recommend a brand to their friends. One hundred and thirty three countries and over 100,000 ratings later, the BrandLove app has enough data to show some very good results.
- Currently, ‘the most loved brands’ are Google Chrome, Disney Pixar, and Skype.
- 9,000 people have taken part in the rating spree.
- In exchange for promoting the app on their walls, brands will be given a data snapshot.
SocialBakers is already an authority when it comes to Facebook ranking, data-wise and this new product capitalizes on the company’s resources and immense data-gathering capabilities and social clout.
BrandLove App Sample Report
Check out this cool snapshot of BMW’s BrandLove app report:

Currently, the app is available as a Facebook application, and soon to be available for the iOS. It’s available via this link: SocialBakers’ BrandLove App
How have you been measuring your brand/company sentiments and brand love? Please share and tweet this post if you found it helpful! Do share your thoughts on the app in the comments as well.




