What Boxing Taught Me: Donaire Win Lessons

Donaire Win Lessons jsncruz

December 15, 2012. Many Filipinos were afraid to experience the same fate suffered from Manny Pacquiao’s loss. Nonito “Filipino Flash” Donaire proved them wrong. Donaire once again displayed his talent and speed in boxing and on that day, the world witnessed his greatness for three rounds.

The Three Ts of Writing or Blogging Controversial Topics

Writing Controversial Topics jsncruz

For many bloggers and website content writers, traffic is not just important, it is the most important thing. I disagree with this mentality, and more than that, I disagree with one of the cheapest ways to ‘bait’ traffic: via sensationalist or controversial topics.

Rescue Run 2012 Review and Comments

Rescue Run 2012 jsncruz bib

The Manila charity fun run Rescue Run 2012, organized by events team Greentennial, had over a thousand participants who came together to help out victims of Typhoon Pablo. Featuring gimmicks of last year’s Rescue Run 2012 and some other surprises, it was a good event considering how quickly it was put together.

How to Set Goals Better with Your Smartphone

ReMINEd Visual Wishlist jsncruz

Goal setting, tracking and management can be hard for the average person. You know why. You’ve been that average joe! You’ve probably tried motivating yourself to benchpress every other day or control the amount of food you put in your mouth daily. I know it can be exhausting. People usually grow tired of the routine [...]

Comparative Study of Facebook Response Rates in Southeast Asia

Facebook Response Rates SEA jsncruz

The Philippines is one of the biggest populations on Facebook, at a staggering 30 million registered users. Seeking to be heard and to influence this large audience, hundreds of brands and companies have created their own branded pages. Philippine pages look dominant (especially in Southeast Asia) in terms of numbers, but does this dominance translate [...]

The Perfect Way to End Your 2012 Run Calendar

Rescue Run 2012 jsncruz bib

For several years in a row now, the Philippines has been battered by big storms which have, sadly, claimed many lives. Once again, the Filipino running community stands united in an effort to raise funds for the victims. Here are five great reasons to join Rescue Run 2012!

Did You Choose the Right Blogger or Influencer for Your Campaign?

right blogger choice jsncruz

One of the more important job of any social media person for a digital agency, advertising agency, or a public relations firm is finding the most well-suited online influencer for a specific project or campaign. More often than not, these influencers are bloggers. The right blogger choice can make a campaign, and vice versa. Here’s [...]

How to Make Distant Christmas Gift-Giving More Meaningful

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The holiday season in the Philippines is unlike any in the world. With thousands of families separated from each other for years, Christmases are sometimes less meaningful and often lonely. However, television network ABS-CBN has found a way to make this otherwise gloomy moment of the year a more positive one with the Kapamilya Gift-Together [...]

The Top Social Trend for 2012

top social trend 2012

2012 has been a great year for social networking sites. Big growth across the board for the more popular ones, as well as growing mobile usage made social almost a necessity for connected individuals. However, the most important development for 2012 in my opinion is the rise of The Visual Social.