Do you find social media marketing complicated?

It doesn't have to be. My articles and presentations aim to make social media marketing easier to understand - so you can get the most out of this great communications channel!

  • Industry speaker.
Business of Social

Business of Social

MRM//McCann Manila's lead on Social Products development and Online Community Management. Regional resource person on social media marketing and personnel training.
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Knowledge Advocate

Knowledge Advocate

Subject matter specialist on social media marketing, digital marketing, online community management, and social media policies. Local and regional authority on social media marketing.
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Public Speaking

Public Speaking

Regular subject matter speaker for universities, television, magazines, companies, associations, and international conferences. Resources are publicly available on Slideshare.net.
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Life After-hours

Life After-hours

A strong believer in positive thinking, fitness, wellness, and healthy living. Wine geek, food critic, and brand ambassador.
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5 Ways to Use Social Media for Business

Casinos and Social Media

When 98% of all online activity in the country involves social media, brands and businesses should have more than mere presence. As a channel, it offers unprecedented intelligent reach to real consumers, on platforms they already use. Read More

A Short Guide to 7 Easy Facebook Hacks

Facebook Likes Value and Meaning jsncruz

You probably know one or two ways to make Facebook a more fun (and less annoying) experience. Here are seven Facebook tips and tricks which should let you have more time being social, and less time being annoyed. Read More

The No-Delete Policy: How to Manage Negative Comments on Social Media

jsncruz The Most Serious Social Media Mistakes People Make

It’s a social media manager’s worst nightmare: dozens of negative comments, coming thick and fast, from online community members. The first reaction is knee-jerk: get those very embarrassing – and very public – comments out of your page! Block those followers! Hide! Delete! No congratulations are in order, because the situation could have been handled in a much better way. Here’s how. Read More

6 Basic Social Media Marketing Principles from Brands

KitKat Tweet Facebook Downtime

How can you get an online community to like your brand? How can you promote your great ideas and useful messages to a wide and varied audience? How can you ensure that your presence on social media is different and has meaning?  Read More

10 Ways Your Brand Can Make the Worst Social Media Contest Ever

jsncruz The Most Serious Social Media Mistakes People Make

Contests and competitions are great for brands. They play on the competitive nature of consumers, and they are often fun to do – win or lose. What happens though when brands get it wrong? At best, the contest won’t work. At worst, your brand will follow the footsteps of supplements brand Robust, and commit one heck of a social media howler. Read More

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