Do you find social media marketing complicated?

It doesn't have to be. My articles and presentations aim to make social media marketing easier to understand - so you can get the most out of this great communications channel!

  • Industry speaker.
Business of Social

Business of Social

MRM//McCann Manila's lead on Social Products development and Online Community Management. Regional resource person on social media marketing and personnel training.
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Knowledge Advocate

Knowledge Advocate

Subject matter specialist on social media marketing, digital marketing, online community management, and social media policies. Local and regional authority on social media marketing.
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Public Speaking

Public Speaking

Regular subject matter speaker for universities, television, magazines, companies, associations, and international conferences. Resources are publicly available on Slideshare.net.
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Life After-hours

Life After-hours

A strong believer in positive thinking, fitness, wellness, and healthy living. Wine geek, food critic, and brand ambassador.
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Why Losing Fans on Facebook is for Your Brand’s Greater Good

Facebook Likes Value and Meaning jsncruz

What’s in the article:

  • The latest Facebook purge will reduce page fans
  • The accounts purged will be deactivated or ‘memorialised’ ones
  • Re-activated accounts will be counted again
  • Effective March 2015

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4 Things Brands Should No Longer Want on Social Media in 2015

Social Media Blog Promotion via Twitter

2014 draws to a close, and it’s been an interesting year for social media marketing. From platforms taking on forms that are less social- and more media-centric, to the pervasiveness of messaging apps, 2015 has a lot in store. With that though, there are definitely some things brands should not bring along in the coming year. Here are four outdated and ineffective social media marketing principles we should say goodbye to in 2015.  Read More

What the Instagram Account Cleanup Did to the Influencer Industry

Instagram Usage Statistics in the Philippines

December must have been ‘fun’ for plenty of influencers – bloggers, photographers, artists, etc. – on Instagram. The massive social platform cracked down on fake accounts and rid itself of millions of these ‘bots’, causing both uproar and relieved reactions. Read More

NEWS: There’s a New Google Philippines Country Manager

google philippines country manager ken lingan

Google Philippines announced today the appointment of Kenneth Lingan as Google Philippines Country Manager. Read More

Viber Public Chats and What it Means for Brands

viber public chats smartphone mobile philippines

Chat application giant Viber, with over 13 million users in the Philippines alone, has become a very real contender in the local social platform space with the roll out of Viber Public Chats. Read More

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