Do you find social media marketing complicated?

It doesn't have to be. My articles and presentations aim to make social media marketing easier to understand - so you can get the most out of this great communications channel!

  • Industry speaker.
Business of Social

Business of Social

MRM//McCann Manila's lead on Social Products development and Online Community Management. Regional resource person on social media marketing and personnel training.
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Knowledge Advocate

Knowledge Advocate

Subject matter specialist on social media marketing, digital marketing, online community management, and social media policies. Local and regional authority on social media marketing.
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Public Speaking

Public Speaking

Regular subject matter speaker for universities, television, magazines, companies, associations, and international conferences. Resources are publicly available on Slideshare.net.
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Life After-hours

Life After-hours

A strong believer in positive thinking, fitness, wellness, and healthy living. Wine geek, food critic, and brand ambassador.
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Social Marketing Concepts that will Shape the Rest of 2015 (and beyond)

social media philippines jsncruz

It’s halfway through the year and it’s time to take stock of where our brands and businesses are in terms of social marketing successes/failures. Whether your brand is struggling this year, or if you want to check where you stand, here are social marketing concepts that will shape the rest of this year – and maybe even beyond that.  Read More

Presentation Slides – ASPAC 2015 Conference

ASPAC 2015 conference

What you need to know:

  • My presentation slides for the ASPAC 2015 Conference
  • The Mind Museum, BGC, Philippines

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Less Content from Pages – The New Facebook News Feed Algorithm Update

News Feed Algorithm Update

What you need to know:

  • More content from the same source available for consumption
  • Less content from publishers, more from friends
  • Less content on what your friends liked or commented on

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Why Losing Fans on Facebook is for Your Brand’s Greater Good

Facebook Likes Value and Meaning jsncruz

What’s in the article:

  • The latest Facebook purge will reduce page fans
  • The accounts purged will be deactivated or ‘memorialised’ ones
  • Re-activated accounts will be counted again
  • Effective March 2015

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4 Things Brands Should No Longer Want on Social Media in 2015

Social Media Blog Promotion via Twitter

2014 draws to a close, and it’s been an interesting year for social media marketing. From platforms taking on forms that are less social- and more media-centric, to the pervasiveness of messaging apps, 2015 has a lot in store. With that though, there are definitely some things brands should not bring along in the coming year. Here are four outdated and ineffective social media marketing principles we should say goodbye to in 2015.  Read More

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