25 Ways to Stay Motivated Before Turning 25
Turning 25 is a sobering stage in my life. It’s that fuzzy area between the slightly irreverent post-college years and the more serious “late twenties” (30 is near, gasp). It’s been a fun and lesson-filled ride, and with so much of life to experience and look forward to, here are the most memorable and positive experiences so far. [Read More...]
5 Social Media Fallacies You’re Probably Guilty Of Right Now
With more people, brands, and companies jumping on and getting involved with marketing via social media, it’s simple, understandable, and perhaps too easy to fall into thinking that time-tested traditional media practices can translate seamlessly into a social media strategy. However, this isn’t the case – you need a different approach. Here are five social media fallacies to avoid and help you on your way to a better 2013 digital + social strategy. [Read More...]
Top 10 Mobile Trends (and Why You Should Care)
With mobile’s development momentum looking unstoppable, industry experts gathered at the CMO Mobile Summit 2013 to talk about and share knowledge on some of the hottest happenings on mobile. The following are my personal top 10 mobile trends to watch out for. [Read More...]
Twitter Amplify, Advertising, and Social TV
From Suits to Reaksyon, television shows use social media to encourage conversations and interaction. Twitter’s hashtag feature has long been the usual method – but brands and companies are challenged when it comes to actual advertising through this method. That is, until the announcement of the tech company’s newest product, Twitter Amplify. [Read More...]
Is the Facebook PTAT Definition Now… Meaningless?
The Facebook Statistics for April 2013 has been released by social media analytics company SocialBakers, and a result for one brand in particular is not only worrying, but perhaps tosses a proverbial wrench in the works on how we social media marketers see the infamous “People Talking About This” (PTAT) statistic. How is it possible that a fan page with massive PTAT can bleed out fans? [Read More...]
Adidas KOTR 2013 – All in For the School Championship
The adidas KOTR 2013 happening this July 7, will introduce a new twist in adidas’ mission to promote fitness, teamwork, and school pride. On top of its annual running event, the KOTR (King of the Road), the introduction of the School Championship seeks to empower students from all campuses. [Read More...]
Computer Shortcuts List as a Better Life Hack
You have used a computer. Chances are, you’re using one now. What is undeniable is how much easier a computer shortcuts list help our user experience. Here is a list of several ‘command prompts’ to help one live better. [Read More...]
The Failed Link – Social Media and the 2013 Philippine Elections
It’s been a day since the 2013 Philippine Elections, and preliminary results are in. There has been clamor on social media (especially on Twitter and on Facebook) about the results, which are seemingly disappointing. The truth is these results are caused by the online Filipino’s over-reliance and over-belief in the ‘truth’ of ‘online popularity’. [Read More...]
Google Launches the 2013 Philippine Elections Page
The 2013 Philippine elections could possibly be the most tech-based in the history of the Philippine government. With social listening, sentiment monitoring, and online campaigns taking center stage for more than a few election candidates, Google Philippines has launched its 2013 Philippine Elections page today – creating a one-stop-shop for all your election needs. [Read More...]
How to Turn a Hobby into Your Best Cardio Workout
If there’s one workout that very few people (truthfully) look forward to, one can safely bet it’s cardio. For one, it’s hard to physically ‘see’ cardio working your body out – unlike lifting weights where there is a measure of satisfaction to be had, seeing muscles flex. In the Philippines, the running boom has resulted in weekly organized fun runs and road races and many run hobbyists, myself included, have taken our hobbies and made it into the best cardio workout. [Read More...]
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