Do you find social media marketing complicated?

It doesn't have to be. My articles and presentations aim to make social media marketing easier to understand - so you can get the most out of this great communications channel!

  • Industry speaker.
Business of Social

Business of Social

MRM//McCann Manila's lead on Social Products development and Online Community Management. Regional resource person on social media marketing and personnel training.
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Knowledge Advocate

Knowledge Advocate

Subject matter specialist on social media marketing, digital marketing, online community management, and social media policies. Local and regional authority on social media marketing.
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Public Speaking

Public Speaking

Regular subject matter speaker for universities, television, magazines, companies, associations, and international conferences. Resources are publicly available on Slideshare.net.
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Life After-hours

Life After-hours

A strong believer in positive thinking, fitness, wellness, and healthy living. Wine geek, food critic, and brand ambassador.
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Viber Public Chats and What it Means for Brands

viber public chats smartphone mobile philippines

Chat application giant Viber, with over 13 million users in the Philippines alone, has become a very real contender in the local social platform space with the roll out of Viber Public Chats. Read More

Charting the Evolution of Social Media Metrics

Pitch Twitter - Twitter Screen jsncruz

Social media marketing has gone a long way in the past several years. We are seeing content that is far more engaging than ever before, and conversations that are more relevant to consumers. What has always been a challenge though is how “success” is measured on social media, i.e. the metrics we use to judge “how good a social media campaign is”. Let’s look back several years, and see what the future might hold for social media metrics.¬† Read More

5 Ways to Use Social Media for Business

Casinos and Social Media

When 98% of all online activity in the country involves social media, brands and businesses should have more than mere presence. As a channel, it offers unprecedented intelligent reach to real consumers, on platforms they already use. Read More

A Short Guide to 7 Easy Facebook Hacks

Facebook Likes Value and Meaning jsncruz

You probably know one or two ways to make Facebook a more fun (and less annoying) experience. Here are seven Facebook tips and tricks which should let you have more time being social, and less time being annoyed. Read More

The No-Delete Policy: How to Manage Negative Comments on Social Media

jsncruz The Most Serious Social Media Mistakes People Make

It’s a social media manager’s worst nightmare: dozens of negative comments, coming thick and fast, from online community members. The first reaction is knee-jerk: get those very embarrassing – and very public – comments out of your page! Block those followers! Hide! Delete! No congratulations are in order, because the situation could have been handled in a much better way. Here’s how. Read More

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