Do you find social media marketing complicated?

It doesn't have to be. My articles and presentations aim to make social media marketing easier to understand - so you can get the most out of this great communications channel!

  • Industry speaker.
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Business of Social

Business of Social

MRM//McCann Manila's lead on Social Products development and Online Community Management. Regional resource person on social media marketing and personnel training.
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Knowledge Advocate

Knowledge Advocate

Subject matter specialist on social media marketing, digital marketing, online community management, and social media policies. Local and regional authority on social media marketing.
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Public Speaking

Public Speaking

Regular subject matter speaker for universities, television, magazines, companies, associations, and international conferences. Resources are publicly available on Slideshare.net.
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Life After-hours

Life After-hours

A strong believer in positive thinking, fitness, wellness, and healthy living. Wine geek, food critic, and brand ambassador.
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6 Basic Social Media Marketing Principles from Brands

KitKat Tweet Facebook Downtime

How can you get an online community to like your brand? How can you promote your great ideas and useful messages to a wide and varied audience? How can you ensure that your presence on social media is different and has meaning?  Read More

10 Ways Your Brand Can Make the Worst Social Media Contest Ever

jsncruz The Most Serious Social Media Mistakes People Make

Contests and competitions are great for brands. They play on the competitive nature of consumers, and they are often fun to do – win or lose. What happens though when brands get it wrong? At best, the contest won’t work. At worst, your brand will follow the footsteps of supplements brand Robust, and commit one heck of a social media howler. Read More

Why a Rant Jar Should be in Every Essential Office Supplies List

Have a Grear Year Ahead - Piggy Bank jsncruz

Recently, my colleagues have implemented a “Rant Jar” in our department office. A few days on, it seems to be one of the best systems that we have implemented this quarter, and I daresay every office with a must-have list should include a Rant Jar! Read More

The Pros and Cons of Using Sensational Blog Titles

sensational blog titles

We’ve seen it all before – an incredible, heart-stopping article headline that simply begs to be clicked. Unfortunately, amazing and sensational blog titles more often than not leave much to be desired, in terms of both content quality and educational/entertainment value.  Read More

Using Twitter Analytics for an Influencer Campaign

Pitch Twitter - Twitter Screen jsncruz

A few months ago, Twitter advertisers were finally allowed to take a look at the new Twitter analytics dashboard. It was packed with data, but unfortunately the average Twitter user couldn’t use it. Until today, that is.  Read More

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